The digital world is ever-changing. Fast and furious, it’s easy to get overwhelmed by the latest developments. I stay on top of trends to ensure my advice and hands-on support is relevant and enriching.
Your website is the window to your organisation; gone are the days when you could get away with building a site and leaving it to look after itself. Websites need constant scrutiny and challenge to ensure they are continuing to serve our business needs, reflect our values and offer customers the best experience. The user interface, navigation, imagery, copy and tone all have to be in sync.
Writing for digital media is a key element of my work with clients, spanning websites, blogging and social media, including individual LinkedIn profiles. Paid and organic social media, online advertising, eMarketing and help with analytics and SEO are all supported.