Words are at the very heart of business communication

I love words, their power, subtlety, beauty. Sometimes they punch. Other times they might stroke and persuade.

Writing is a craft and choosing the right words is more of an art than a science. The skill is in thinking about who’s reading them and what the reader wants. Unpicking the key messages which underpin your business objectives. Finding the right tone of voice so that your audiences really hear what you’re saying. Get it wrong, and you’ll have lost them faster than you can say onomatopoeia.

When an organisation makes it looks effortless, you know they’ve got it right. Whatever you’re writing, whether online or offline, if you need expert help choosing and using words that work for you, please get in touch.

If you’re looking to supercharge your words, or your tired copy needs refreshing, then talk to me.

I can help you with:

• Websites

• Blogs

• LinkedIn profiles

• Social media posts

• Brochures and newsletters

• Annual Reports

• Presentations

• Tender submissions

• Case studies

• Marketing materials

Tone of Voice

Have you noticed that some organisations sound as though they’re run by real people? You’re probably more likely to buy from them, work for them and engage with them. Others have a tone of voice which is off-putting, old-fashioned, cold or just wrong. Organisations must take time to learn how they appear – what do they look and sound like in the big wide world, away from the safety net of corporate mumbo-jumbo? If you would like help finding and owning the tone of voice which is most appropriate to your audience, get in touch.